Digging deep to
increase products’ value
Shoma Yamaguchi
Tomorrowland Marunouchi Store and CABaN Marunouchi Store
Joined in 2020
Text and Edit / Yukiko Shinmura
Photo / Sho Ueda
Fashion includes accessories
Besides clothes, our stores also have a collection of lifestyle products. This is one of the unique aspects of Tomorrowland stores, and I personally think that everything, including these sundries, are part of fashion. I requested to be the stores’ lifestyle items manager because I want to help customers not only with clothing, but with service that extends to accessories as well.
Right now, I’m in charge of customer service as well as inventory management. Unlike clothes that you can try on, perfumes and soaps have a charm that you won't understand until they become part of your everyday life. Such items require clearer explanations, so now I’m even more involved with products from the customers’ perspective.
Discovering and writing things down
We also put a lot of effort into sharing on our blog. Even though it's a blog, there’s no immediacy with it. It’s more like a column. For example, we used it to introduce knitwear from TOMORROWLAND and JOHN SMEDLEY in depth. What you can share with one person instore, you can share with hundreds of people online.
People knowing more about products leads to attachment and interest, and this will also be reflected in the way they dress. Since knowing comes from correctly sharing information, time spent researching and studying while writing is also valuable for me. I want to create a digital textbook-like archive that’s always interesting to read.
I love the product as much as its creator
Before joining Tomorrowland, I studied fashion design at a vocational school, so I was initially interested in the production side, but as I gained experience interacting with customers instore, sales started to feel more and more special to me.
The products are crafted by my colleagues, so I’m connected to the pieces just like the creators are. I also have a lot of opportunities to feel their commitment and passion. There are many times when I make suggestions one-on-one to customers and get to see them leave with a smile. Being able to see the product delivered into the customer's hands is why I do what I do. My current goal in this field is to improve the quality of each of my duties and further develop my skills.
Shoma Yamaguchi
Tomorrowland Marunouchi Store and CABaN Marunouchi Store
Joined in 2020
After working at the Tomorrowland Yokohama Lumine store, he changed to the Marunouchi area stores in September 2020. He helps with a variety of tasks while working at the storefronts of CABaN Marunouchi and Tomorrowland Marunouchi, including managing inventory and writing blogs as the lifestyle manager.